Friday, January 24, 2020

Compare and contrast the roles and relationships of the following Essay

Compare and contrast the roles and relationships of the following pairs of characters: George and Lennie (of Mice and Men) and Holmes and Watson (Sherlock Holmes stories). Compare and contrast the roles and relationships of the following pairs of characters: George and Lennie (of Mice and Men) and Holmes and Watson (Sherlock Holmes stories). Sherlock Holmes stories are short stories, which involve investigating and solving crimes. They include characters such as Sherlock Holmes and Dr James Watson, these are two main characters who are in each short story trying to solve case investigations. Of mice and men is a story in which two friends, Lennie and George are trying to look for a job so that they can for fill their dream to live in a big house in the country and be able to have no worries. The story is set in California during the American depression in the 1920/30's. The Sherlock Holmes stories are set in the late Victorian era when London was at its worst. It was hard work back then because you would have had to work in most terrible conditions, which was very unpleasant. It was also very unhygienic back then because people would chuck their sewage onto the streets, which caused diseases such as scabies, cholera and scurvy. There was a major disease called the Black Death, which wiped out a large majority of people, it was caused by rats and it was very serious. There would have been a lot of over crowding in the towns because the streets were narrow and enclosed by all of the large buildings. There was a poor travel source, there were horses and trains that you could travel on. This caused locomotion and traffic, which made it difficult to travel around. Lennie and George are two migrant... ... Holmes likes Watson's valuable gift of silence. Holmes and Watson speak to each other in an upper-class manor. For example Holmes says to Watson "I would be very much obliged if you would slip your revolver into your pocket". This shows that they speak to each other in a polite manor. Others see Lennie and George as two hardworking men who are very ambitious and passionate towards their dreams. They see Lennie as a "Big baby", who can't control his temper. Others see George as a very protective and courageous man who is very caring. Others see Holmes and Watson as two upper-class typical friends. They see Watson as a quiet man, who is very inquisitive because he wants to know about every thing Holmes does. Others see Holmes as a very knowledgeable and well-respected man, who is excellent at whatever he does. They also see him as a master of disguise.

Thursday, January 16, 2020

Marketing scenario Essay

Introduction Positioned as an premium offering focused to lowest overall cost to end users through superior overall performance. Leader in quality , performance and technological innovation Product lines Carton sealing and industrial tapes Specialized adhesives Other packaging products K2 tape – Manufactured using patented technology and a brand name for pressure sensitive carton sealing tape Very high tensile strength and sheer resistance Positioning High Price K2 Products Low Quality High Quality Ipack Tensile New Product Low Price Problem Statement †¢ K2 tape competed against inferior economy grade products in carton sealing type †¢ IPACK offered 25-35% lesser price †¢ Revenue of K2- $68.6 million IPACK – $28.5 million in 2012 †¢ Tensile – a new competitor had $2.7 million dollar sale with one sales representative Should PST stay with high quality product or enter the economy grade segment ? Option 1: Enter the economy grade segment under the same brand PROS Access to the economy segment Defend market share against competition Diversification of product portfolio CONS Dilution of the brand image as a maker of  technological superior product Cannibalization of its own product offering Cluttered product line Option 2: Enter the economy grade segment under different brand Implications for: PROS CONS Customer †¢ Ability to fulfill need of price sensitive  customers †¢ Possibility of change in perception of  being a quality leader Distributor †¢ Possibility to offer a low end PST  product †¢ Even wider product range; Limited  sales force Sales Force †¢ Ability to offer more variety in terms of  price levels †¢ More effort to explain product  differences Brand †¢ No positive impact †¢ Negative impact on brand image Option 2: Stay with high-quality products Implications for: PROS CONS Customer †¢ Maintaining image of quality Leader †¢ Loss of Market share; Not targeting  price sensitive consumers Distributor †¢ No need for adjustment in  distribution policy †¢ Low-price offer only from competitor not from PST Sales Force †¢ Consistent and easy product  quality †¢ No ability to offer solution for price  sensitive customer Brand †¢ Consistent overall brand image †¢ No negative impact Recommendation PST should enter the economy grade segment NEW BRAND †¢ New name (unrelated to PST) to avoid negative impact on brand image †¢ Marketed completely independent PRODUCT LAUNCH †¢ Development and launch of two new products to compete with Tensile †¢ Competitive pricing strategy (similar to Tensile) ENTER MARKET †¢ Make use of well established distribution network †¢ Offer economy equivalents for RD-48 & RDS-72 SUCCESS FACTORS †¢ There is a projected growth in demand (e.g. packaging segment 2.2%) †¢ PST has an established sales force and distribution network in the tape market †¢ There is a lack of brand loyalty of price sensitive customers (switching to PSTs new brand) †¢ There was suitable equipment and capacity for quick production Distribution Plan †¢ Distribution through existing network for faster brand growth †¢ Hire more sales people to increase service quality & sales in PSTs tape business

Wednesday, January 8, 2020

Essay on George Washington - 2315 Words

A man who stood 6 feet, 2 inches tall with teeth composed of wood and hippopotamus ivory does not even begin to describe George Washington. He was born February 22, 1732 but forever lives in American history. He was a large component of the French and Indian War and achieved many accomplishments as a military leader and soldier. One of the most unique qualities of George Washington was the fact that he was very insightful when learning from his prior defeats in battle, and he had a strong will to never give up. He learned from his experiences in each battle to learn more about himself, and more about his desire to change the 13 colonies association with Britain. Although George Washington was born in a privileged English household he took†¦show more content†¦His half brother lived in Mount Vernon. (http://sc94.ameslab.gov/TOUR/gwash.html, 1). In 1745, when George was 13 years old, he took a very important art class that taught him how to sketch maps. Through this art class, he realized a talent that proves to be very valuable later in life. He finds out that he is talented in looking at a country, and sketching it 2 dimensionally. Through this talent, 3 years later, George was given an internship from Lord Fairfax. He was associated with Lord Fairfax due to the fact that it was Lawrence’s half brother in law (Johnson, 15). This ended up being his first time that he needed to speak with the Natives. This showed to be another one of George Washington’s strengths. George was always accepting towards the Indians and, â€Å" treated Indians as a fact of American life-of which scalping their enemies was merely one feature-rather than an occasion for passing moral judgments, for or against† (Johnson, 17). This shows that he never has had any negative opinions on Indians and doesn’t treat them disresp ectfully. This fact can be very helpful when he later becomes involved in the military. However, through this exposure, George begins to develop some opinions on what the Indians should and shouldn’t be allowed to do. He discovers that he believes that the Indians should not be able to settle in the land that is westward. He forms the opinion that this land is reservedShow MoreRelatedGeorge Washington891 Words   |  4 Pagessurrender to Great Britain. However, George Washington was not settling with anything less than trying their best. He kept that little flicker of hope that was still left, alive. The Continental Congress did not see much hope in the war either and turned the responsibility of the war to General George Washington. Washington received a message from Congress saying, â€Å"Full power to direct all things relative†¦ to the operations of war.† (Dupuy 63-64). Although Washington did not see this as much of an honorRead MoreGeorge Washington765 Words   |  4 PagesThe Founder of a New Nation There are few figures as large in American history as George Washington. 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