Research Proposal for Larghall Leisue Ltd Assignment

Research Proposal for Larghall Leisue Ltd - Assignment Example Larghall Leisure Ltd. has a small pub chain that operates ten theme pubs within the county of Hertfordshire, England. They have retained our market research consultancy firm to formulate a research strategy proposal that will enable them to appropriately address their responsible business practices in light of the issue of underage and binge drinking. Given the limitations of Larghall Leisure Ltd.'s project in terms of budget and their urgency to receive the results in a four month timeframe, this research proposal will target only the most effective methods available and seek to maximize the expertise and personnel resources already present within the organization. The inland county of Hertfordshire lies north of the Greater London area, with much of the land contained within the London commuter belt. Not surprisingly, it has a large number of major transportation links. With a residential population in excess of one million people, over 93% of whom are white, Larghall Leisure Ltd. is conducting business in a bustling area of young to middle-aged people. This population is frequently enhanced by tourists enjoying the county's large number of historical and recreational parks, a university, and other attractions that can be expected to draw young people into its borders. Within the scope of the company's primary concern, underage and binge drinking, its area of operation presents unique challenges given the specific characteristics of the region; namely the likelihood that its pubs will be filled with youth on both an ongoing basis and on special occasions. Of particular note is the presence of two potential sources of a large number of young adults; Knebworth House and the University of Hertfordshire. Knebworth House is a 250 acre complex of parks that is a regular venue for rock and pop festivals. Given the proximity to London, it is not hard to foresee large influxes of young people coming into the area for concerts, and having easy access to the towns and villages wherein Larghall Leisure Ltd. has pubs. Further, the University of Hertfordshire, created from the Hatfield Polytechnic Institute, ensures a residential segment of young adults during the school year. Taken in combination, it is predictable that the pubs will see students throughout the year and have busy summers with concert attendees. As noted below in the discussion of the issue, it is this segment of the population which is prone to the binge drinking behavior about which the company is concerned. With the county motto of "Trust and fear not," it is clear that the cit izens expect a safe environment. (All statistical data - Wikipedia, 2006: pp. 1-5) As a responsible member of this community, Larghall Leisure Ltd. should be properly concerned about the issue of underage and bing

Health Risks of Genetically-Modified Foods Essay Example for Free

Health Risks of Genetically-Modified Foods Essay Genetically modified (GM) foods, introduced to the American Public in 1996, involves taking the genes of the DNA of one plant or animal and transferring them to another species creating a new organism. Justification for this scientific manipulation revealed promises to eliminate world hunger, make plants resistant to pests and disease, and produce healthier foods. Agribusiness giants, like Monsanto, Bayer, and Syngenta include some of the companies first to bring products to the market. The Federal Drug Administration (FDA) took the stance, that it is the food producer responsible for assuring food safety. Companies producing GM foods ultimately regulate themselves. These companies kept their research secret and not available for public scrutiny. Insufficient data illustrate the need for ongoing exploration by independent scientists to deem the products safe for human consumption. Jeffrey M. Smith discussed these issues in his book, Genetic Roulette: The Documented Health Risks of Geneically Engineered Foods. GM of certain crops cause them to produce their own insecticide. A research study not performed by the manufacturer, involved GM potatoes fed to rats. They developed potentially precancerous cell growth in the digestive tract, inhibited development of their brains, livers, and testicles, partial atrophy of the liver, enlarged pancreases and intestines, and immune system damage (Smith 22). Additional information is warranted clarifying the exact cause. Another study revealed Monsantos MON 863 Bt corn fed to rats produced significant changes in their blood cells, livers, and kidneys which might indicate disease (Smith 26). Monsanto defends their GM corn as safe and deems it unnecessary to pursue further testing. No research conducted to date and the corn gained approval. Government and big industries continue with the development, endorsement and marketing of GM foods despite the potential health warnings. Study after study cited in Genetic Roulette by Jeffrey M. Smith , reveal health problems from every body system and even death. One investigations proved given a choice, animals would not eat GM foods. Rats that would not eat the GM tomatoes were force fed the tomato through a gastric tube. Several developed stomach lesions and seven of the forty died. The GM of the DNA of species results in widespread mutations. Soy allergies skyrocketed after the introduction of GM soy. Over half of the processed foods in the supermarket contain something made from soy. GM peas generated an allergic-inflammatory response. With some of the GM crops that produce their own insecticide, the fear of creating super weeds exists. The United States and Canada do not have GM labeling requirements (Smith 257). Exposing millions of people to unpredictable dangers of GM foods represents playing roulette. â€Å"The connections between the FDA and large agribusiness corporations are disturbing† (Teitel, Wilson 69). Large contributors to the Democratic and Republican parties include Monsanto and others. These companies employ trade and environmental administrators and government appointees in lucrative positions.

A Leadership Detailed Overview Leadership Essay

A Leadership Detailed Overview Leadership Essay Leadership had been started from many century. There are so many person who are known because of there leadership. I have read many articles on leadership and also had read the life history of many popular leaders so I came to know that leadership is the capability and skill of an individual to make other to do to achieve the common goal. Good leadership always ends with the good result and satisfaction. There are so many leader who didnt have any quality to be the leader in their childhood but slowly and gradually they grew the leadership skill in them so, we also can say that leadership quality are not inborn it comes through experience, training, hard work and above all strong desire and will power. A good leader not only led the team but also influence other to be like him. He must have the vision and the drive to see it through. Leadership is mainly consist of four factors they are briefly discussed below: Leader: There should be good, trustworthy, honest, understanding leader for leadership. He should have knowledge what they are doing, How that should be done, and for whom that is being done. He must have confidence on himself and thrust on the team. Followers: Leader without followers cannot be imagining. Followers follow as per the leaders orders. Communication: If there is no communication is not there than its impossible to tell what leader wants. Communication also helps to build the good relation between him and his follower. Situation: Each situation is different than another. He should be able to decide in which situation require which leadership. Leadership style varies from situation, follower and assigned task. For example, a new follower requires more supervision than the old one. He should also know his follower nature, their needs, emotion etc. All the leadership are based on following principle Be technically proficient   Seek responsibility and take responsibility for your actions   Make sound and timely decisions   Set the example   Know your people and look out for their well-being   Keep your workers informed   Develop a sense of responsibility in your workers   Ensure that tasks are understood, supervised, and accomplished   Train as a team   Use the full capabilities of your organization   The leadership instinct you are born with is the backbone. You develop the funny bone and the wishbone that go with it. Elaine Agather To be the good leader is not easy. Strong determination, hardworking and some of the following keys can help to be the good leader: Humble and positive : A leader must be humble and polite. There is certain way to get job done through the team member. A harsh and strict manner of leader can demotivate his follower and can decrease their interest level of working though they finish their assigned task but they may not want to work with him again. He should also have positive attitude towards everyone. He should think positive be positive and do positive. Effective communication: Leader should be able to communicate his ideas and knowledge among the follower. There should be no misunderstanding and dilemma among the follower regarding the work assigned to them so, he should be able to communicate effectively. Confident and trustworthy: leader should be confident enough to say what he wants and how he want. He should be able to confidently present himself among the team member because the entire employee wants the guidance from the confident leader. He should also be trustworthy. He should be able to win the trust of his follower. Motivation: He should be able to motivate other to their assigned work. Every one are motivated in different way so he should know that which way is best for whom. Some are motivated from negative motivation and some are with positive so he should understand every one and take the right decision. Self-Esteem: Underlying everything, is a high sense of ones own self-worth. Without that, individuals will never undertake tough challenges. If one does not have it, its important to  develop self-esteem. A leader must have self esteem. Goal Orientation: A leader must e goal oriented. Every work what he does should be goal focus. For many, leadership characteristics of being focus on a goal can be difficult but a good leader always focuses on what he wants and how he wants. His every step is towards his goal. Courage: Many professors talk about entrepreneurs as risks takers. But this leadership characteristic is like saying snow is cold-its accurate but missing something. Another way is to say the same thing is that one must have guts. It requires a great deal of courage to build a company from the ground up. Tolerance of uncertain risk: A leader should have tolerant ability of uncertain risk or misshapen. There can occur uncertain risk in the future the leader should not run rather handle the situation and tolerate it. Being the leader is not small task you should have brilliant tolerant ability also. Dont tell people how to do things, tell them what to do and let them surprise you with their results. George S. Patton Everyone is not leader it is the fact everyone should accept it. You must have some leadership skill also to: Lead by leader: One of the best ways to lead is by example pitching in where needed, lending a helping hand and assuring that everything is done. Passion: A leader without passion is not the leader. be organized: A good leader should be well organized. Delegate: A leader cannot do anything alone so he should also delegate his power among the well deserved person. Great Listener.  A huge part of being a great communicator is being a great listener. Know your people: You should be able to now the nature of people because different people have different in nature. Be follower: all the great leaders are follower too so you leader can follow other good leader. The above mention skill and character I found and I am on them highly inspired by the Rob Fyfe and Alan Bollard. I feel that they have all the quality to be the leader and they are inspiring leader of this generation though they face unsuccessful some time. At first I want to talk about Rob Fyfe. Rob Fyfe: He was born on 6 May 1961and now he is a current Chief Executive Officer of New Zealand national airline Air New Zealand. He was born in New Zealand and graduated with Bachelor of Engineering (Mechanical) honors from the University of Canterbury in 1982. He currently lives in Auckland, New Zealand. He was previously General Manager of the Bank of New Zealand, Chief Operating Officer of ITV Digital (which went into bankruptcy while he was at the helm) and group general manager of Air New Zealand. Fyfe has been with the company since 2003. The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint to keep from meddling with them while they do it. Theodore Roosevelt I consider him a good leader because airline is going through the many difficulties like high fuel price, increased competition, global economy crash down etc. Fyfe, now into his fourth year at the top, he took stand in each difficult situation and each situation. He is the quick mover in charge. He was up front and available immediately after the crash of his one airplane, responding with an openness that is characteristic of his dealings with staff and passengers. He has given the high priority to the innovation in the company as a result Air New Zealand recently made the worlds first flight using a sustainable bio fuel. It also attempted sending a rocket into space. He listen to the every ideas of the employee and they has an interesting programme called Test Flight where employees share ideas to the executive team if the idea is chosen the person can work in the project and he also can have share in the profit. While mass layoffs have been a feature of other airlines response to the crises facing aviation, Air New Zealand has avoided this around 200 of 11,000 staff will go early next year. His positive nature an can do attitude was always seen in his leadership. He says We operate this airline in a New Zealand way were not trying to emulate a Singapore Airlines or emulate a McDonalds. Were trying to go out there day in and day out and trying to be authentic Kiwis and give people a real genuine New Zealand experience. He never stop working in his product and improvising it. Due to his leadership and his dedication made Air New Zealand Airline of the Year by the Air Transport World Magazine. My other inspirational leader is Alan Bollard. This year has been really difficult and challenging due to economic crisis but the man tasked with maintaining that structure in these difficult times is the Reserve Bank Governor Alan Bollard. Alan Bollard  born on 1951 in  Auckland is the current governor of the  Reserve Bank of New Zealand, having been appointed on 23 September 2002. He succeeded  Donald Brash  in this role. His earlier public service included four years as Secretary to the  Treasury, and time as head of the  Commerce Commission. He headed the  New Zealand Institute of Economic Research  (1987-1994) and has edited or written at least three books about economic reform in  New Zealand. He gained a PhD in Economics from the  University of Auckland  in 1977 and was awarded an honorary Doctor of Laws by the same university in 2007. Bollard has had to face with the steepest commodity price rise and then with the global financial crisis since the great depression. But he has not been afraid of recession. He had confident on himself and on what he was doing. He always says that bank are silence army always prepare themselves foe the uncertain future so he was always ready to face what comes on future. He says that we should be worry about what comes in next year though we can learn from the previous year and should never do such mistake again. He was future oriented. He follows the Integrity (being professional and exercising), Innovation (actively improving what we do) and inclusion (working together for a more effective bank. The very essence of leadership is its purpose. And the purpose of leadership is to accomplish a task. That is what leadership does-and what it does is more important than what it is or how it works. Colonel Dandridge M. Malone He always tries toinnovate new for the more effective being professional. His leadership was so good that he got credit from the Westpac chief Brendan ODonovan for not being afraid of engineering a recession when curbing inflation and other excesses requires. he was able to lead the bank successfully so that he won the Heralds 2008 New Zealand Business Man of the Year. Its easy to be the leader but hard to be the good leader. Both business leader have so many similar qualities which made them a good business leader. Both leader believes on their work. They were future oriented and goal oriented thought they are from different field of business, one is of airlines and other is bank. They faced many challenges (recession, commodities price high etc.)but they never back out from the situation. They always thought about the employees and their benefit also. They didnt became leader from less effort they give their heart to it so that they are her tasting the fruit of success. They mainly follow: Be good Know your role Take responsibilities Take risk Decision on right time Innovation of ideas Participation of employees Know your strength and weakness Accept the change Find your unique selling point Dont give up So they can be taken as the good example of leader and can learn many thing from their life. There are less leader who became the leader overnight but you need long hard work and determination to be the good leader. There are many leader in the history who agve their life being leader. Every country have the story of leader who gave their life saving the country. Leader are in every field other than business also. Leadership quality is not in born it shoul be acquire with strong willpower, determination and hard work. You should know that everyone cannot be the leader and leader are Leadership is understanding people and involving them to help you do a job. That takes all of the good characteristics, like integrity, dedication of purpose, selflessness, knowledge, skill, implacability, as well as determination not to accept failure. Admiral Arleigh A. Burke also once the follower of some other leader. Leadership can be inside of you also you just need to find that and work on it. Who knows you can be also the successful leader of the future. There can be success waitng you far away just know your character and skill.

The Ems Ukase Essay examples -- International Affairs Germany Ukraine

The Ems Ukase During the 1800s, Ukraine was under the powerful rule of Russian tsars who dictated over the entire Russian empire. The Ukrainians were used to being held under a heavy hand though, and at this point in time, groups of men call Cossacks were gathering in numbers to fight against the outside authority over their homeland and to once and for all bring freedom to Ukraine. Nostalgia of the original Cossacks and â€Å"national revival among the Ukrainians since around 1840† became fused with â€Å"ideas of Enlightenment in the works of people like Taras Shevchenko (1814-61) and Myhailo Drahomanov (1841-95) among others† (Pavlychko Page 6). In 1863, Petr Valeuv, the Russian minister of internal affairs created a â€Å"repressive anti-Ukrainian policy† to downgrade nationalism in Ukraine and even being to punish and arrest those participating in honoring their area of the Russian empire (Encylopedia of Ukraine 2001). By 1875, a commission was organized to investigate â€Å"Ukrainophile propaganda in the southern areas of Russia† (Encylopedia of Ukraine 2001). As a result of this investigation, a â€Å"secret decree written on May 30, 1876 by Russian tsar Alexander II† was written called the Ems Ukase (Encylopedia of Ukraine 2001). â€Å"The Ems Ukase was issued in response to the growing Ukrainian nationalism movement and the unrest of Ukrainian Cossacks† (Nationamaster 2003). Issued in the town of Ems, Germany (hence the name), the decree was also known as the â€Å"Yuzefovich Ukase† after its author, Mikhail Yuzefovich, who was the deputy curator of the Kiev school district (Encyclopedia of Ukraine 2001). The policy itself â€Å"banned publication of all Ukrainian- published texts except for belles-lettres and h... ...ited Ems Ukase 2001. Encyclopedia of Ukraine. Canadian Institute of Ukrainian Studies. http://www.encyclopediaofukraine.com/pages/E/M/EmsUkase.htm Ems Ukase 2003. http://www.nationmaster.com/encyclopedia/Ems-Ukase Hrycak, A. 2004. Schooling, language and the policy-making power of state bureaucrats in Ukraine. Reeds College. Novamova.com.ua/htm/04/45.htm Pavlychko, S. Modernism vs. Populism in Fin de Siecle Ukrainian Literature. Page 6. http://www.utoronto.ca/elul/English/Pavlychko-ModvsPop.pdf Rancour-Laferriere, D. 2000. Nationalism, Extremism and Xenophobia : Imagining Russia: ethnic identity and the nationalist mind. University of California. Short History of Ukraine. http://www.hf.uib.no/Andre/vesti/ukrainehistory.htm - kap2 Ukrainians 2005. Centre for Russian Studies. http://www.nupi.no/cgi-win/Russland/etnisk_b.exe?Ukrainian

A Million Little Pieces

Is James Frey the next Great American author? A Million Little Pieces is the supposed documentation of James Frey’s six week rehabilitation from alcohol addiction, when he was 23 years old.The graphic results caused by Frey’s complex, along with the deeply rooted relationship America has with alcoholism allowed this novel to become a best seller.   This is despite the fact that the majority of instances presented in this book to be actual occurrences are, in fact, fiction.The story follows James Frey’s struggle with addiction.   It begins with him in dire straights.   In this essay, I will prove and show why James Frey is a candidate for possibly being considered the greatest writer of the new generation.Frey wakes up on an airplane half dead with absolutely no recollection of how he got there.   With a hole in his cheek, his nose broken and barely able to walk, Frey’s family picking him up from the airport has absolutely no choice but to take him to rehab.   In rehab, Frey is forced to quit alcohol and drugs cold-turkey, which would be reasonably difficult for anyone in his assumed position.He claims to be addicted to practically every drug, on top of his addiction to alcohol; he claims to have an extensive criminal record, which makes it very clear to the reader that he was a self destructive youth. But, I personally feel some of his depictions are a bit over the top. The signature line from this book is, I am an Alcoholic and I am a Drug Addict and I am a Criminal.   This also seems to be more of a persona played out by the main character as apposed to an actual depiction of Frey himself.The fact that Frey has dental surgery without any anesthetics, and the idea that he gets into numerous fights with whomever crosses his path, these are all examples of how Frey tries to create a tough persona for himself.   As an epic hero, Frey serves well, but once it is discovered that his book is fictional, I think it becomes eve n more complex and actually makes a very saying statement about the author.I do commend Frey on his writing style.   It is very unpredictable and unique to him.   His linesThe fact that it is known that Frey fabricated the truth, and that the book is very loosely based on fact, it leaves very little room for sociological interpretations.   There are moments in Frey’s rehabilitation when he meets with other interesting addicts.He compares their addictions to his own, and in turn forms a rational perception of his own problem.   He eventually uses this new self perception for the purpose of his own rehabilitation.This is a very trying and uplifting moment for the reader, whether it is fictional or not.   The six week experience draws a lot of emotion out of Frey, and if you feel for the character you will embody these emotions along with him.   Frey’s realization about addiction is a sincere take that is universally true.

The India of My Dreams

Where the mind is without fear and the head is held high; Where knowledge is free; Where the world has not been broken up into fragments by narrow domestic walls; Where words come out from the depth of truth; Where tireless striving stretches its arms towards perfection; Where the clear stream of reason has not lost its way into the dreary desert sand of dead habit; Where the mind is led forward by thee into ever-widening thought and action– Into that heaven of freedom, my Father, let my country awake.Goes a poem written by rabindranath tagore, renowned writer, author nd poet, and more importantly, an indian who dreamt of a better india in the future. Well, talking of dreams, a dream is a sub-conscious psychic vision of the ‘Ideal';coloured by personal affections and framed by the human yearning to reach what one wants. But for all the myriad personal fantasies and dreams,the only common dream born out of the heart of patriotic sensibility is that of the country of our d reams. And when the country at the heart of such a dream is as great as India,the dream is rather vivid,colourful and I daresay complex.The India of my dreams is nothing but an amalgamation of its ‘Indianess' manifested in its past glory and promised in its gleaming future. In other words, The India of my dreams is also the India of your dreams. India, being a country of social contrasts and enormous ethnic, linguistic and cultural diversity should be in a state where there would be no racism and regionalism. First of all, I would want to curb communalism, whatever its shape or form may be. All such tendencies, which fan the forces of separatism and disruption, have to be eliminated.Secondly, I want India to be scientifically and technologically advanced. I would like India to be at the apex of scientific and technological progress, and give due importance to science and information technology because modern age is an age of science and information technology, which with much ease control the developemental status of any country. All of us want India to become a respectable super power in the world, don’t we? The India of my dreams, again, would be an India that is self-sufficient in food.All the barren lands should be cultivated for achieving self-sufficiency in food-grains. Agriculture should be given special attention because agriculture is the backbone of Indian economy. It provides employment to over 60 percent of the country's work force and it accounts for over quarter of India's GDP. It also contributes substantially to export trade. Another Green Revolution should be brought about by launching intensive agricultural programmes and farmers should be asked to use better seeds fertilisers as well as modern tools and implements.Another thing, which I would like to see in India of my dreams, would be the abridgement of the gap between the rich and the poor. National income should be distributed rationally among the all sections of the society. Provision of food, housing and clothing to one and all should be given top priority in the India of my dreams. For achieving and accomplishing this, socialism should be the only remedy which, if practised sincerely, will really usher India into an era of economic equality. If these measures are taken with utmost sincerity, India will really be counted among the most powerful countries of the world .Then is the time that one can say that India has achieved the placed that Rabindra Nath Tagore describes in his lines that I told before I started talking regarding the subject. In this age of industrialization, the country is to be taken to the zenith of progress and prosperity. Industrial development plays a significant role in the growth process of developing countries. It helps in raising income levels and in absorbing rural surplus labour. It is believed that prior to 19th century India was a great manufacturing country. However at the time of independence the industry was in bad sh ape.India's literacy rate as per 1951 census was less than 20 percent. In over fifty seven years it has increased to about 65 percent. Despite all this commendable progress , a lot needs to be done to improve the living conditions of agricultural and industrial labor and the people working in unorganized sectors. Steps should be taken to stop crime and violence. Condition of women folk needs drastic improvement. Women empowerment is the demand of a civilized society. Equal opportunities need to be given to the girl child for education and career development. Dependence on other counties should be a thing of the past.India of my dreams is a country where nobody is illiterate and nobody sleeps hungry, where there is no distinction on the basis of gender, religion or caste, where justice to a common man is neither denied nor deleted, where corruption in public life does not exist, where merit counts in every sphere of life, where jobs cannot be purchased, where the Shabad Kirtan from G urudwaras, and Azan from Mosques, the Bhajans from Temples and chiming of the bells from churches merge and mingle and produce a harmonious, melodious, spiritual tune, loved by one and all.I dream of an India where every citizen feels safe and secure, where health facilities are provided to all . I dream of an educational system where every young dreamer is given his chance, and not chained by lack of seats or caste reservations. I dream that the lakhs of unemployed Indians are integrated into employement.I dream of a socially, scientifically, economically better India . I dream of an India which every Indian can be truly proud of. To capture the essence of the India of my dreams I would like to end with a few lines from John Lennon's ‘Imagine': â€Å"U may say I'm a dreamer But I'm not the only one . †I hope someday u'll join us And India will be No. 1.